Creating a career as a yoga teacher requires that you are your own business person. While perhaps this is something that not everyone wants to hear, it can actually be quite exciting because it means that you can drive your own business and traffic towards (or away from) your own business.
Generating leads is important if you’re interested in attracting clients whether it be for privates, retreats, trainings, etc.! Any program that you wish to create and lead most likely requires students that you can teach. Luckily, with the vast online world, we have the ability to connect with millions of potential clients who you are looking for and who are looking for you…
1. Establish an Online Presence
This doesn’t mean that you have to run and create the perfect website or blog right now. Those things take time and they don’t actually get you connecting with potential clients in real time, which is what creates online leads. It’s likely that you already have a social media page, whether it be Instagram, X, TikTok, and/or LinkedIn (you don’t need to create a new one for your yoga business – people are saying you are your brand now). If you don’t have a social media page and you’re interested in growing your yoga business, it would be wise to create one! This way you can begin to establish an online presence, start sharing what you’re doing, and connecting with others. People have to know what you are doing and what you are offering in order to inquire about working with you. So… even if it seems scary, just get out there and start sharing!
2. Be Consistent
Consistency creates a sense of continuity for your potential clients to understand what you’re doing. It also helps to create a sense of trust. You will not be top of mind for potential clients if you are not consistently popping up on their feed (or anywhere within their lives). By consistently sharing information about your offerings and teachings, people may start to think “Hey, this person knows a lot about X,Y, and Z. I think they may be able to help me.” Then, they should be able to go to your profile and see what other content you’ve been sharing that can hopefully further support their interest and trust within you. This may go without saying, but I’ll say it anyways… remember: consistency does not override integrity. As a yoga teacher and/or coach, it is your duty to lead and share from integrity. Keep working on you day in and day out. From that well, content will continue to flow out of you.
3. Don’t Overthink
It is so easy to overthink when it comes to creating and sharing content. You might face imposter syndrome. You may be worried about others judging you. You may question yourself. You will naturally come up against yourself when you are doing things to push yourself outside of your comfort zone, especially when that requires sharing something close to your heart with the public.
Becoming a yoga teacher requires that you become someone new. This is generally true for anyone wishing to start a new entrepreneurial business. I don’t mean you’re going to change your name and locations (although you might), but I mean — you are going to have to rise to the occasion of the person you wish to become within your business and new career. I’m not going to lie and say that it will be easy and without effort. You will have to consistently choose yourself and your dreams over any negative and doubtful thoughts that arise. Online leads are a powerful and consistent way for you to build your business, so if this route is calling you don’t overthink when it comes to sharing content. Just do it! And here’s the best part, if you mess up it is OKAY. Actually it’s better because you will be given the opportunity to grow and evolve.
4. Connect with Your Community
One of my first workshops for YogaRenew!
The community you create online is like any community that you create in real life. Sure, you may not ever meet some people face-to-face, and you may have more people in your online community than you would in person but it is still a community nonetheless, and because of that you need to connect with your community! Say hello, welcome newcomers, and engage with your community members by responding to posts and comments, tagging people, and sending DMs (direct messages).
Creating content and sharing consistently will attract people, show them what you are all about, and will start to create a level of trust from a professional/expertise standpoint.
By actively engaging with your people, you will start to create a deeper level of connection and trust. You have the opportunity to connect with people human to human and when someone trusts you, someone will be far more interested to work with you. Keep in mind, this also gives you the opportunity to connect with your ideal clients. Remember, it’s not just you looking for clients, your clients are also looking for you.
– Written by Melanie Rodriguez
